A holiday shop local campaign is a great way to benefit your community and strengthen the local economy. By promoting and incentivizing shopping at local businesses, you can help ensure that more of the money spent during the holidays stays within the community. Here are some tips from the Conway Chamber of Commerce on how to make the most out of a holiday shop local campaign.
Launching a Local Shopping Campaign
There are a few things you need to do to get started. First, you need to recruit businesses to participate in the campaign. This can be done by reaching out to the Conway Chamber of Commerce and local business associations. Once you have a list of interested businesses, you need to create marketing materials such as flyers, posters, and social media graphics. You also need to decide on an incentive for shoppers, such as a percentage off their purchase or a free gift with purchase.
Promoting a Local Shopping Campaign
Once you have everything in place, it’s time to start promoting the campaign. The first step is to make sure that all participating businesses are displaying the marketing materials in their store or office. You should also encourage businesses to promote the campaign on their social media channels and in any email newsletters they send out. And don’t forget to promote the campaign yourself! Make sure to use the hashtag #ShopLocal when posting on social media and include it in any email blasts or other marketing communications.
Incentivizing Local Shopping During the Holidays
In addition to promoting the campaign, businesses can also incentivize shoppers by offering discounts and special offers. For example, businesses could offer a percentage off purchases made with cash or check, or a free gift with purchase. You could also offer discounts for customers who spend a certain amount of money at participating businesses. Whatever you do, make sure that the incentives are clearly communicated so that shoppers know how they can save money by shopping at local businesses.
Another way to attract local shoppers is to create gift guides that feature your store’s products. Creating guides targeted at different customer segments can help you expand your sales opportunities. For best results, create several guides in a single PDF document before splitting them up—this PDF splitter is a free tool that can make it easy. Once you have the individual files, share them on your website, and use them in marketing emails and social media posts.
Supporting Other Businesses Through Joint Marketing and Co-Hosting Events
One of the best ways for businesses to support each other during the holidays is through joint marketing and co-hosting events. By teaming up with other businesses, you can pool your resources and reach a wider audience with your marketing efforts. You can also co-host events such as holiday parties or open houses which will drive foot traffic to all of the participating businesses.
Taking Part in Holiday Giving
Another great way for businesses to give back during the holidays is by donating a portion of their sales to charity. This is a great way to show your customers that you care about giving back to those less fortunate during this time of year. You can also donate products or services instead of cash if you prefer. Whichever way you choose to give back, make sure it aligns with your company’s values so that your customers know that you are sincere in your efforts.
A holiday shop local campaign is a great way for businesses to benefit their community while also promoting their own products and services. By recruiting other businesses, creating marketing materials, and offering incentives, you can make sure that your campaign is successful in driving traffic and sales at participating stores. And don’t forget about joint marketing and co-hosting events as well as giving back to charity – these are both great ways to show your customers that you care about more than just making a sale.
If you’re ready to grow your business with the help of great local resources and partnerships, join the Conway Chamber of Commerce.
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