Myrtle Beach Leader

Masterson will manage the foundation’s daily operations to lead PGS in its mission to accelerate economic prosperity and enhance quality of life across the Grand Strand. Her responsibilities include community outreach and marketing, collaborating with partners, research and programming development, and overseeing the work plans of the foundation’s team.

As the director, she reports to the PGS board of directors and Karen Riordan, MBACC President and CEO.

“We’re thrilled to have Peggy lead Partnership Grand Strand and fulfill its mission of business diversification; workforce talent recruitment, development and retention; transportation and infrastructure advocacy; and downtown revitalization through coordination with the Myrtle Beach Downtown Alliance,” Riordan said.

Masterson’s experience includes over 30 years in sales and marketing with several Fortune 500 companies, including The Coca-Cola Company, where she spent much of her marketing career. In recent years, she served as a senior living administrator in both Horry and Georgetown counties as well as in Greenville, S.C.

“I’m looking forward to using my long history of superior customer management, leading teams of all sizes and across multiple initiatives to fulfill the foundation’s strategic goals to build a stronger community,” Masterson said.

Additional hires for PGS include a workforce talent manager, a business retention and expansion manager, and a public policy manager. Learn more at PartnershipGrandStrand.com.

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About Partnership Grand Strand:

Partnership Grand Strand is a 501c3 foundation launched in 2022 by the Myrtle Beach Area Chamber of Commerce to fund a five-year economic and community development initiative. Through investments from local businesses and partnerships with community organizations, the foundation leads and supports efforts related to four pillars of success: prosperity, talent, place and infrastructure. Through their focused endeavors, Partnership Grand Strand works to accelerate economic prosperity and enhance quality of life across Horry and Georgetown counties. For more information, please visit PartnershipGrandStrand.com.

About Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau:

Since 1938, the Myrtle Beach Area Chamber of Commerce (MBACC) has stood as the unified voice of the Grand Strand's business community. The U.S. Chamber of Commerce has awarded MBACC its five-star accreditation — one of only a few chambers in South Carolina to earn this distinction. The award-winning Myrtle Beach Area Convention and Visitors Bureau (CVB) and its destination marketing arm, Visit Myrtle Beach, promote tourism through various partnerships and initiatives to advance the economic success of the Grand Strand. For more information, visit MyrtleBeachAreaChamber.com, MyrtleBeachAreaCVB.com and VisitMyrtleBeach.com.

Original source can be found here.