Myrtle Beach Leader

Horry County's institution invested $14,705,181 on their football teams in 2023, a decrease in funding from the previous year, according to the U.S. Department of Education.

This represents 38.5% of all money invested on sport teams at Coastal Carolina University during 2023.

The average sports expenses at Horry County have grown 143.8% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$14,705,181	38.5%
2022	$15,330,397	40.3%
2021	$11,304,413	38.5%
2020	$10,012,266	32.5%
2019	$9,227,648	30.7%